I often write about the benefits that technology is bringing to our increasing life expectancy. I also point out that the elderly are too often victimized by their own outdated expectations; not knowing that they can usually live not only longer, but better. A common beliefs based on past experience and wisdom is that the benefits of technology are focused only on young people. In reality, technology companies are recognizing that senior citizens now control a huge part of the disposable income, and they are rushing to meet their needs and desires.
The 50-and-over-crowd will make up one-third of the population of the United States and will outspend younger shoppers by an estimated $1 trillion in 2010. Many of us will respond by saying, "They are talking about other senior citizens." However, we must be aware that we can still reap the benefits of this phenomenon if we keep our eyes open for them.
Aging folks should be interested in the emergence of a senior technology economy for 2 reasons:
1. It will mean a better quality of life for us. When we look expectantly at our current circumstances, we will see a much different picture for aging than our parents did. For example, the Internet is, for the most part, free. Optimistic people are going to use this inexpensive resource to engage in fun lives.
2. Seniors can make money longer and more easily. Income can be earned operating from home by means of personal computers and the Internet. Moreover, as the population ages, more and more of the business economy is controlled by senior citizens.
I am acquainted with a man who retired from a "9 to 5" business when he was 60 years of age. He was involved in ordering and managing a certain kind of specialized equipment for the last 20 years of his career. Immediately upon his "retirement" he was approached by one of the vendors of that type of equipment and offered a very lucrative position selling it, on his own schedule, with a company car and all other expenditures paid. He traveled with his wife (whenever he wanted to) at the vendor's cost. When he wanted to stay home he used the telephone and Internet to communicate and do paperwork. Why did that vendor compensate him so well to jump from being a buyer to being a seller? They told him candidly that it was because the majority of the big buying decision-makers for their equipment were his friends, senior citizens or approaching senior citizenship, and they believed in him for that reason.
The possibilities for making money while working in your pajamas are abundant and potentially lucrative. The opportunities are springing up much faster than we can explore them. We just need to move beyond our outmoded thoughts and expectations about aging and begin surfing!
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